WEBSITE DESIGN CASE STUDY · IMMIGRATION SERVICES
Merlin
Immigration.
We built a comprehensive digital platform that helps prospective clients explore Canadian immigration pathways, assess their profile with useful calculators and move into a structured consultation or intake flow.
01 / OVERVIEW
Complex pathways,
made easier to explore.
Canadian immigration involves many programs, eligibility questions and possible routes. Merlin needed more than a brochure site: it needed an organized information system that could guide visitors without flattening the complexity of their circumstances.
604Clicks designed and built a multi-page experience that connects detailed pathway content, practical assessment tools and clear next steps with Merlin’s regulated-consultant credibility.
02 / THE SOLUTION
Content, tools and
intake in one system.
The website lets visitors learn at their own pace, use interactive tools to understand their profile and reach Merlin through the right enquiry path.
Comprehensive immigration pathway architecture
Search-focused service and location pages
Interactive CRS score calculator
Provincial points and PNP pathway tools
Consultation and client intake flows
Responsive, accessible experience
03 / SEARCH & FUNCTION
Built for discovery.
Designed for action.
Individual pages cover work permits, study permits, Express Entry, provincial nominee programs, family sponsorship and other immigration pathways. Descriptive headings, metadata, internal links and geographic service pages give search engines a clear map of Merlin’s expertise while helping visitors reach relevant information.
Custom CRS, provincial points and PNP pathway tools turn the site into a useful working resource. Consultation forms and the client questionnaire then carry visitors from early research into a more organized conversation with the Merlin team.
THE RESULT
A credible digital platform for an important life decision.
Merlin now has a responsive, search-ready website that brings its immigration knowledge, interactive assessment tools and client journey together in one clear experience.
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